Kevin Dunbar, general manager at Ford Pro Intelligence, introduces the company's new Ford Pro AI solution on March 10, during Work Truck Show 2026 in Indianapolis.
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On this feature on FRAME, go inside the walls of Ford’s advanced manufacturing facilities to witness the complex engineering behind modern trucks.
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Your pickup truck works hard—whether you're hauling heavy loads, securing cargo, or tackling off-road trails. But without the right truck bed protection, dents, punctures, and warping happen fast. BEDBOSS™ changes that.
In this video, Clayton explains how BEDBOSS™ transforms your truck bed—whether you drive a Ford F-150, Ram 1500, Chevrolet Silverado, GMC Sierra, Toyota Tundra, or Nissan Titan.
Why BEDBOSS™?
-Built for Heavy-Duty Hauling – Shields your truck bed from damage, warping, and dents.
-More Tie-Down Points – 3X more anchor points for better cargo security.
-No-Drill Installation – Protects resale value by securing to factory D-rings.
-Non-Slip, Impact-Resistant Surface – Keeps cargo stable, even on rough terrain.
-Easy to Remove & Clean – Full truck bed access in under 10 minutes.
Who is BEDBOSS™ for?
-Contractors & Tradespeople – Haul tools and materials without damaging your truck bed.
-Fleet Operators – Extend truck bed durability for workhorses like the Ford F-250 Super Duty & Ram 2500.
-Off-Road Enthusiasts – Secure gear with extra tie-down points for your next adventure.
-Everyday Truck Owners – Whether you're hauling ATVs, furniture, or weekend gear, BEDBOSS™ has your back.
See BEDBOSS™ in action and get on the waitlist today!
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Can AI replace experienced workers? Ford learned the hard way that it cannot. After relying heavily on automated quality systems, the automaker realised its vehicles lacked the expected level of craftsmanship. When senior engineers retired, their crucial real-world knowledge disappeared, leaving AI systems unable to spot early defects. To fix this, Ford brought back over 350 veteran ‘gray beard’ engineers. Instead of just solving problems, these experts are now mentoring young talent and training AI systems with decades of hands-on data, shifting Ford's strategy from fixing defects to preventing them entirely through early collaboration.
Use Ford Pro Title & Registration to keep fleet vehicles on the road instead of sitting in storage lots, reduce time spent standing in lines, and to avoid late fees.
Clint Weckwerth, of @palfingernorthamerica introduces the new PAL Pro 43 at NTEA Work Truck Week 2026 and gives Work Truck an exclusive look at the new truck body, which features the all-new aluminum sidepacks.
The new hybrid product reduces the body weight by 630 pounds compared to a fully steel body.
The steel understructure, including a torsion box and outrigger beams, undergoes a 12-step E-coat process for corrosion resistance.
The control system, powered by the PALTRONIC 180, integrates sensors to measure boom angle, extension distance, and hook load, ensuring optimal crane performance.
Let’s follow along and see what all the new configuration offers.
Ford has officially raised the bar again with the 2027 Ford F-150 EcoBoost, and this may be the wildest full-size pickup truck we have ever seen. Reports suggest a brand new 800 horsepower EcoBoost engine delivering 700 lb-ft of torque, making the next-generation Ford F-150 one of the most powerful gas-powered trucks on the market.
In this video, we break down everything about the 2027 Ford F-150, including towing capacity, payload, fuel economy, EcoBoost technology, hybrid-ready engineering, emissions compliance, and how it compares to the Ram 1500 TRX, Chevrolet Silverado, Rivian R1T, Tesla Cybertruck, and Ford F-150 Lightning.
Can Ford prove gasoline trucks still dominate in the EV era?
Is this the future king of American pickup trucks?
Watch till the end and decide for yourself.
